The customer proposition is:
“Demonstrate your credibility online and find valuable people you can trust”Your credibility is a list of all the topics you’re interested in, with your expertise ranking relative to others.
Demonstrate your credibility online by answering questions, posting whitepapers, holding discussions, receiving recommendations, achieving awards, knowing people and more.
People you can trust are your friends, friends-of-friends and experts.
Valuable people are those with a high ranking in one or more topics you’re interested in.
Find valuable people you can trust by connecting with friends-of-friends and experts, who are incentivised to strengthen their credibility online.

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