Tuesday, 27 May 2008

A customer proposition for Know Between

This proposition is both a pitch and vision for the customer value of Know Between. It's broad enough to endure all the directions in which Know Between may head, yet compelling enough to get people thinking about specific applications, and the explosive potential of Know Between.

The customer proposition is:
“Demonstrate your credibility online and find valuable people you can trust”
Your credibility is a list of all the topics you’re interested in, with your expertise ranking relative to others.

Demonstrate your credibility online by answering questions, posting whitepapers, holding discussions, receiving recommendations, achieving awards, knowing people and more.

People you can trust are your friends, friends-of-friends and experts.

Valuable people are those with a high ranking in one or more topics you’re interested in.

Find valuable people you can trust by connecting with friends-of-friends and experts, who are incentivised to strengthen their credibility online.

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