Get to know Know Between

Do you just want to know what Know Between is?

Well, its precise role in this world may evolve slightly over time (and there are some exciting opportunities on the horizon), but the core proposition isn't going to change.

Know Between is all about exposing the trusted expertise we have access to. We all know something. We all know people who know something else.

Ask questions to your friends and their friends. Get answers from your personally trusted community, rather than unknown, untrusted sources. Others who have expertise or are growing their credibility in relevant topics may also respond, trusted by their ranking.

Answer questions from your community or in relevant topics of interest. Get recognition in your areas of expertise and gain credibility in other areas. Forward questions you can't answer to people you know who may be able to. You still gain credibility for knowing people who know something, without necessarily knowing it yourself. It's not just what you know, it's who you know too, and Know Between helps to capitalise on that.

That's pretty much it. Obviously there are huge opportunities to grow from this simple proposition. Ultimately, you shouldn't be limited to just answering questions to demonstrate or grow your credibility - you may want to post white papers, hold discussions, declare qualifications, win awards or achieve recommendations from others.

Being able to backup your credibility and build trust in digital channels will become increasingly important as we rely on doing more online and compete with global audiences for knowledge provision. See my other blog for more on this exciting social change - The Trusted Web.

The public beta of Know Between is now available, so give it a try. This blog is a place where you can share feedback on the current release or discuss opportunities for the future. I trust you will.