One of the biggest barriers with new social or professional networks is that users typically have to start building their friend lists again. People object to doing this. They have become loyal to their email address book, Facebook friends list or LinkedIn connections.
Know Between of course supports 'connection growth' through question interactions, exposing friends-of-friends, and direct invite (if you know someone's email address). But people still have to build their digital networks up in yet another application.
All the big social networking sites try to get you to find more friends and build your networks. This of course helps to provide more relevant and useful content and services, and promotes loyalty. Asking for your email username and password is a common approach, but many people are concerned about the privacy implications of that.
In May, MySpace, Google and Facebook announced plans to export social data for use in other websites. LinkedIn is also opening up their data to specific websites. This effectively levels the field for any existing or new applications that want to use social networks, even though the amount of control or access to that data may be limited. Still, great news for Know Between.
Tuesday, 27 May 2008
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